Meet the Team

“Yes.” It’s one of our favorite words here at ALW. And we strive to say it often. When you ask for a customized luminaire, need an order shipped by a specific date or have other special requests; our goal is to reply, “Yes, we can do that.”

Of course, not every wish can be granted, but we promise to do our very best to find solutions that will meet your needs and those of your clients. And we’ll do so with a smile, timely communication and a steadfast commitment to delivering a world-class customer experience.

Key Contact Information

Phone: (510) 489-2530

Fax: (650) 249-0412

General Inquiries: TalkToUs@alw-inc.com

Marketing & Press Inquiries: pr@alw-inc.com

Quotes: quotes@alw-inc.com

Orders: orders@alw-inc.com

Post-Sales Support: techsupport@alw-inc.com

Finance & Accounting: finance@alw-inc.com

How Can We Help?

Senior Leadership

Jeff Croskey
Chief Executive Officer

(510) 489-2530 x140
JeffCroskey@alw-inc.com

Brian Maite
Vice President of Sales

(708) 828-1553
BrianMaite@alw-inc.com

Todd Farmer
Vice President of Product Management

(510) 489-2530
ToddFarmer@alw-inc.com

Chris Balino
Director of Marketing

(510) 489-2530
marketing@alw-inc.com

Roger Caticci, Jr.
Director of Business Operations

(408) 963-7250
RogerCaticci@alw-inc.com

Sapna Dokal
Human Resource Business Partner

(510) 489-2530
SapnaDokal@alw-inc.com

Outside Sales

Jim Lindsey
Director of National Accounts

(303) 250-3274
JimLindsey@alw-inc.com

Thomas Burrell
Western Regional Sales Manager

(415) 686-3892
ThomasBurrell@alw-inc.com

Matt Kinnard
Southeast Regional Sales Manager

(770) 296-1033
MattKinnard@alw-inc.com

Lindsey Middlebrook
Central South Regional Sales Manager

(512) 599-0262
LindseyMiddlebrook@alw-inc.com

Shane Seery
Northeast Regional Sales Manager
(DMV / NYC / NJ / PA)

(267) 541-9467
ShaneSeery@alw-inc.com

Alec Vink
Central North Regional Sales Manager

(216) 513-7500
AlecVink@alw-inc.com

Sean Wynne
Northeast Regional Sales Manager
(New England / Upstate NY)

(857) 210-7137
SeanWynne@alw-inc.com

Inside Sales

Paula Smith
National Manager / Inside Sales

(510) 489-2530 x149
PaulaSmith@alw-inc.com

Chevelle Diamond-Gonzalez
Customer Service Account Manager

(510) 489-2530 x130
ChevelleDiamond-Gonzalez@alw-inc.com

Amanda Verdun
Customer Service Account Manager

(510) 489-2530 x129
AmandaVerdun@alw-inc.com

Tiffany Wade
Customer Service Account Manager

(510) 489-2530 x152
TiffanyWade@alw-inc.com

Nancy Escobar
Inside Sales Quotes Specialist

(510) 489-2530 x118
NancyGarnica@alw-inc.com

Technical Application Sales

Wes Buck
National Manager / Technical Sales

510 489 2530 x116
WesBuck@alw-inc.com

Troy Dockery
Technical Application Sales - Controls Lead

(510) 489-2530 x154
TroyDockery@alw-inc.com

Scott Sims
Technical Application Sales

(510) 489-2530 x110
ScottSims@alw-inc.com

Raghu Vasanth
Technical Application Sales

(510) 489-2530 x155
RaghuVasanth@alw-inc.com